# Rebecca Kovacevich

> Rebecca (Becca) Kovacevich is a senior growth marketing manager who works across growth marketing, integrated marketing, and AI growth marketing. She connects acquisition, integrated campaigns, experimentation, and AI into one system that turns attention into revenue, and has driven results for teams at eBay, Samsung, Improbable, LivePerson, and inKind.

Website: https://www.beccakovac.com/
LinkedIn: https://www.linkedin.com/in/rebeccakovacevich/
GitHub: https://github.com/beccakovac
Résumé (PDF): https://www.beccakovac.com/Rebecca-Kovacevich-Resume.pdf
Also known as: Becca Kovac

## Open to

- Senior Growth Marketing Manager roles
- Senior Integrated Marketing Manager roles
- Senior AI Growth Marketing Manager roles
- Select consulting and advisory projects

Contact: the form at https://www.beccakovac.com/#contact or LinkedIn.

## Selected results

- Improbable: +400% product activations, by simplifying login and improving UI/UX; 500% CRM reach growth in four months.
- inKind: 77% submit-to-booking conversion after implementing RevenueHero and revenue-based lead routing.
- inKind: 10x faster sales velocity; a self-service conversion flow cut the deal cycle from 20 days to 2. Also 2,000+ incremental monthly conversions.
- Samsung: +200% vs. customer acquisition targets through global beta programs and go-to-market strategy.
- eBay: +150% marketing revenue (Australia) through machine-learned customer segmentation and targeting; 40%+ quarter-over-quarter growth in revenue-driving programs.
- LivePerson: +45% user engagement by building lifecycle marketing automation.

Other teams: Box, Epic Games, Ubisoft, CNET, GameSpot, UC Berkeley, TapInfluence, RealSelf, LEGO Fortnite, Marketforce, Mishima Reserve, Sugar Mountain Food Company.

## Expertise

- Growth marketing: customer acquisition, product-led growth, SEO and SEM, lifecycle, revenue operations.
- Integrated marketing: integrated campaigns, go-to-market launches, cross-channel strategy, marketing automation, sales alignment.
- AI growth marketing: generative AI, AI search optimization, prompt design, workflow automation, rapid prototyping.
- Conversion and experimentation: CRO, A/B testing, landing pages, behavioral analytics, personalization.

## Approach

1. Understand behavior: intent, behavioral signals, funnel performance, customer journeys.
2. Find the friction that keeps people from activating or converting.
3. Run experiments across campaigns, personalization, and CRO.
4. Scale what works into repeatable systems.

## Built with AI

- CRO Auditor (https://cro-auditor-becca.streamlit.app): an AI agent that reviews any landing page for conversion problems, explains what to fix and why, and shows a redesigned version of the page. Built with Claude, Python, and Streamlit. Code: https://github.com/beccakovac/cro-auditor
- AI Visibility Agent (https://ai-visibility-agent-becca.streamlit.app): an AI agent that asks AI assistants the questions real buyers ask, scores a brand's share of voice against its competitors, checks whether its website is easy for AI to read, and writes the fixes. Built with Gemini, Python, and Streamlit. Code: https://github.com/beccakovac/ai-visibility-agent

## Toolkit

- AI research and strategy: ChatGPT, Claude, Gemini
- Analytics and optimization: GA4, Hotjar, FigPii, Ahrefs
- Revenue and lifecycle: HubSpot, Salesforce, RevenueHero
- Rapid development: Cursor, Lovable, Claude Code